Edward is an executive brand visionary with over 25 years of experience collaborating with Fortune 100 and pinnacle brands like Nike, Levi Strauss, Planet Fitness, The Home Depot, New Era Cap, McDonald’s, Taco Bell. He also was a Partner/CMO of Omni-Culture, Inc assisting companies with brand development, marketing, and omni-channel retail strategies. He currently is the CMO of the Alumni Association of the University of Michigan. He has planned and executed marketing on every level from large-scale award-winning global and national campaigns to hyperlocal and multi-cultural marketing programs working with such celebrities like Jay Z, Big Sean, Bryce Harper, Kobe Bryant, and Lebron James. Edward has also lead partnerships with the NBA, NFL, MLB, NASCAR, NHL, MLS, and NCAA along with individual teams and athletes. His most recent expertise is centered around the rise of emerging platforms, retail disruption, and the impact of social change on brands.  Edward has been a Contributor/Writer for Forbes and has been featured in multiple business editorials including recently in Savoy Magazine’s “2022 Most Influential Black Executives in Corporate America”.  Edward also has been a keynote presenter/panelist for numerous brand and retail industry organizations while also teaching a Masterclass on Digital Marketing. He serves as an advisor and on the Executive Boards for several organizations.  Edward graduated from the University of Florida and earned his MBA from Mercer University. He currently resides in his hometown of Chicago with his lovely wife and two daughters.